Freed of London is the world's leading designer and
manufacturer of professional dance shoes.
Extensive history dates back to 1929, when the lone
artesian, Frederick Freed, started to handcraft and customize pointe shoes for
professional dancers in the heart of London's theatre land. Today, nearly
250,000 pairs of Classic Pointe Shoes are manufactured in the traditonal
'turn-shoe' method by Freed of London every single year. Each and every one
painstakingly hand crafted by a highly skilled maker. Two-thirds of all Classic
Pointe Shoes are made to dancer's individual specifications which require accuracy
to within 3mm.
In 1996, Freed of London developed and launched the
Studios pointe shoe range. A new era in pointe shoe production for Freed of
London with the marriage of the latest manufacturing technology together with
the history and experience of the founder. The unique making technique of the
Studio pointe shoes ensures consistency and uniformity with every pair of shoes
and still encompassing the world famous key features the pointe shoes are known
It is the combination of skill, expertise and
dedication to the customers that give the Freed pointe shoe its world renowned
reputation of excellence!