Freed of London is the world's leading designer and manufacturer of professional dance shoes.

Extensive history dates back to 1929, when the lone artesian, Frederick Freed, started to handcraft and customize pointe shoes for professional dancers in the heart of London's theatre land. Today, nearly 250,000 pairs of Classic Pointe Shoes are manufactured in the traditonal 'turn-shoe' method by Freed of London every single year. Each and every one painstakingly hand crafted by a highly skilled maker. Two-thirds of all Classic Pointe Shoes are made to dancer's individual specifications which require accuracy to within 3mm.

In 1996, Freed of London developed and launched the Studios pointe shoe range. A new era in pointe shoe production for Freed of London with the marriage of the latest manufacturing technology together with the history and experience of the founder. The unique making technique of the Studio pointe shoes ensures consistency and uniformity with every pair of shoes and still encompassing the world famous key features the pointe shoes are known for.

It is the combination of skill, expertise and dedication to the customers that give the Freed pointe shoe its world renowned reputation of excellence!