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Bloch's
History
Jacob Bloch, a shoemaker by trade, emigrated to
Australia from Eastern Europe in 1930.
This was during the height of The Great Depression. Three years later, he had saved enough funds
to bring his wife and three children over.
Jacob's love of music and dancing took him to the
local ballet schools. At one of these
schools, he noticed a young dancer struggling to stay 'en pointe'. Jacob promised he would make her a better
pair of pointe shoes to dance in. And so
he did. It was 1932 when the first Bloch
ballet shoes were made in a candlelit workshop in Paddington, Sydney. Paddington, at that time, was a far cry from
the fashionable and affluent area that it is today.
Jacob's reputation for making high-quality dance
shoes spread quickly. In the late 1930s, many overseas ballet companies toured Australia, including The Ballet Russe de
Monte Carlo.
Since that time the rapid growth of Bloch's reputation
has established the brand as one of the most trusted within the dance industry.
Bloch...Three Generations Dedicated to Dance!
Founded in Sydney, Australia
in the early 1930s by Jacob Bloch an Eastern European immigrant, this craft-man
began his career producing exceptional hand-made pointe shoes for revered
ballet dances worldwide.
Today (third-generation
of Bloch's family) the company's international recognition has marked it as a
leader in this technical dance market.
Recently, the introduction of the dance-inspired fashion line for the street has been an instant success worldwide.
Quite simply,"Our business is all
about dance!"
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